we tell stories. here’s ours.

hey, my name is lane. thanks for being here.

15 years ago in 2010, i set up a small recording studio in an industrial warehouse in greenpoint, brooklyn, across the street from a polish bakery and prop storage for some bad TV shows. i walked past tom selleck dressed like a cop at 4am on more than one post-session walk to the G train.

i learned everything there. how to make records. how to produce bands. how to write songs, run a business, hire staff. how to cut it as a creative person in new york.

after a decade of slogging it out in the studio, the records were getting good. really good. but the world was chronically online and playing shows alone wasn’t enough anymore for an artist to break through.

i started filming sessions, taking press photos, producing podcasts, shooting documentary vlogs. i didn’t know i was sowing the seeds of my creative agency, i just knew that the artists needed help and the work needed to get done. it was buck up or shut up. and it worked.

15 years later, UFO is my way of bringing it all together.

we’re a small and mighty team working out of a much nicer recording studio in clinton hill, brooklyn.

we work with brands, but with the same indie music grit from our roots.

we take pride in every detail because that’s where the magic is. we workshop the “why” before the “how”. we treat every client the same way we treat our artists because there is art everywhere for those with the eyes to see it.

we stopped trying to put a label on it a while ago; we’re not just a creative agency, a video production company, a music house, a photo studio…

we’re a bunch of creative people here to make amazing things together.

if you’ve made it this far, let’s talk. i’d love to hear your story.

LB